Post Analytics :: Definitions

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Reach Rate

Reach Rate indicates the percentage of users that saw the post title, and thus had an opportunity to click on the post.

Web Application: If a user loads the post title anywhere in the web application, the user will be counted toward the Reach Rate. Examples of where a post title may appear include, but are not limited to:

  • Community’s Streams
  • Hashtag Pages
  • Profile Pages
  • Search Results

Mobile Application: If a user loads the post title anywhere in the mobile application, the user will be counted toward the Reach Rate. Examples of where a post title may appear include, but are not limited to:

  • Home
  • Communities
  • Topics
  • Profile Pages
  • Search Results 

Email Notifications: When a user opens an email notification, the email client may download a tiny, invisible image. If this download occurs, the user will be counted toward the Reach Rate. It is worth noting that not all email clients load this image by default. If you suspect that your email client is not loading the invisible image, contact your email administrator, as s/he is likely able to implement this configuration at a global level.

Open Rate

Open Rate indicates the percentage of users that took an action to see more of the post’s content or engaged with the post (see Engagement Rate below).

Web Application: There are several actions a user may take in order to see more of the post’s content. Examples include, but are not limited to:

  • Clicking on the title of the post
  • Clicking on More at the bottom of the post
  • Clicking anywhere in the body of the post

Mobile Application: There are several actions a user may take in order to see more of the post’s content. Examples include, but are not limited to:

  • Clicking on the title of the post
  • Clicking anywhere in the body of the post

Email Notifications: There are several scenarios in which a user will be counted toward the Open Rate based on actions taken in email notifications. Examples include, but are not limited to:

  • User opens an email that contains the full body text of a post
  • User takes an action that subsequently loads the post detail page in the web application (for example, clicking on the title of the post in an email notification)

Engagement Rate

Engagement rate indicates the percentage of users that took an action in one or more of the following categories:

  • Clickthroughs
  • Likes
  • Comment

Clickthroughs: If a user clicks on any of the following content in a post OR comment, their action will be counted as a clickthrough:

  • Link to an external web resource (such as a website)
  • Link to SharePoint content
  • Embedded video
  • Image
  • @mentioned entity (such as an employee profile, project profile, etc)
  • Hashtag Tag at the bottom of the post/comments (included community tags, hashtags, profile tags, etc)
  • Clickthroughs are counted whether the action is taken from the web application, mobile application or email notification.

Likes: If a user clicks the heart icon or “Like” button from the web application or mobile application, the action will be counted as a Like.

Comments: If a user comments on the post from the web application, mobile application, or via email, the action will be counted as a Comment.

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